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Show Feed

Where Champions Are Fed

At Heartland Feed Services, we focus on providing high-quality nutritional products and support for your animals. We make it our mission to help customers raise healthy and high performing animals bring you trusted brands, expert advice, and trustworthy service.  

From Swine and Cattle to Lambs, Goats, Rabbits, and Poultry, we carry premium show feed designed to help your animals shine in the ring.  

Brands

The brands we carry play a big role in supporting our mission to provide nutrition and performance for every animal. We partner with trusted brands to bring you reliable solutions to keep your animals healthy at every stage.

Umbarger Show Feed Logo
Purina Show Feed Logo
Formula of Champions Show Feed Logo
Lindner Logo
Thompson Show Feed Logo
Sunglo Logo
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Popular Products
Our collection of top show feed products is designed to help animals look, feel, and perform their best in and out of the ring. Explore our top-selling options to find the right feed for your show animal’s specific needs.
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Purple Pursuit Gut Bomb
Purple Pursuit Gut Bomb helps promote a full, healthy look by supporting gut fill, digestion, and overall comfort. It is great for maintaining appetite during show season.
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Thompson Smooth Park 'Em
Park ‘Em is designed to help slow growth while holding animals in place in their ideal condition. It helps keep animals looking sharp and competitive without adding unnecessary bulk, allowing for better control of condition and presentation leading up to the show.
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Sunglo Stuffed
Sunglo Stuffed are specially designed to support hog show preparation and performance. It is used to help add body fill, shape, and dimension, especially in the rib and flank areas, giving your hogs a balanced look.
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TNT Gut Builder
TNT is designed to help exhibitors increase internal body fill and promote a bigger, bolder look in show hogs. It’s especially useful when hogs need extra fill without sacrificing condition, allowing exhibitors to fine-tune dimension and presentation for a more competitive profile.
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Sunglo S'more Fill
Sunglo S’more Fill is formulated to help exhibitors add depth and internal fill to their show hogs, particularly when they need a softer, more expanded look through the body. This product is commonly used to help pigs appear complete and more balanced in the ring.
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Thompson Smooth Criminal
Smooth Criminal is formulated to enhance body finish while maintaining a clean, smooth appearance. Smooth Criminal can aid in creating a more uniform profile from end to end, making it a valuable tool when fine-tuning a hog’s overall presentation to achieve a show-ring-ready look.
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Umbarger Goat Next Level
Umbarger Goat Next Level is formulated to help exhibitors elevate the look and performance of their show goats by enhancing muscle expression, body condition, and overall shape. It can be a valuable tool when fine-tuning a goat’s condition and presence needed to stand out in the ring.
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Featured Events and Promotions

Show Feed Promotion

Get ready for show season with our limited time show feed promotion running from June 1st to June 30th. When you purchase Linder, Thompson, or any show shavings in any combination of 5 or 10 bags, you will receive money off your purchase of any Sunglo Products.   

It’s the perfect opportunity to stock up on your essentials and save on the feed your animals need to perform their best. Come visit any of our Heartland Feed locations or give us a call for more information. 

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Photo Contest

Heartland Feed Services is excited to host a County Fair Photo Contest! Participants are invited to submit photos showcasing their livestock, projects, and fair experiences, highlighting the passion behind agriculture and youth involvement. This contest is a great opportunity to capture the show day and the spirit of the community.

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Fueling Health, Performance, and Growth

Zach Wiseman

Contact Zach Wiseman today to find the right show feed tailored to your animal's specific needs.

Zach Wiseman

Associate Retail Feed Manager

Locations

St. Henry
Heartland Feed Services
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(419) 678-2348

281 W. Main St.
St. Henry, OH 45883

Minster
Heartland Feed Services
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(419) 628-2367

292 W. Fourth St.
Minster, OH 45865

Latty
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(419) 567-6322

14170 OH-613
Paulding, OH 45879

If pickup from another Heartland Feed Services or Mercer Landmark location is more convenient, please call ahead for availability.